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Never Undersold

Never Undersold

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Go Local

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The Human Side

The Human Side

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Quality & Availability

Quality & Availability

Quality at Our Core

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Connecting a Generator to Your Home

Do you have questions on how to connect a generator to your home? Come bring all your questions to our… Read more »

Aug. Kidsworks “What Can the Sun Do For You?”

Bring your kids to the Santa Rosa Friedman’s and have fun building solar ovens and learning about the sun and… Read more »

July Kidsworks “Bubble it Up!”

Bring your kids to the Santa Rosa Friedman’s and have fun building bubble wands and learning about the science behind… Read more »


Friedman's Home Improvement

We are the largest locally owned, independent home improvement retailer in Sonoma and Mendocino counties. For over 70 years, we have consistently served our customers and community with a commitment to provide great service, a strong line of products, and the lowest price, guaranteed. Friedman’s is your complete project solution.